Because booking dream clients is really just a love story waiting to happen

You already know how the best romantic comedies go — a memorable first impression, a few missteps, and a satisfying resolution that leaves everyone rooting for the happy ending.

Sound familiar?

That’s because client relationships follow the exact same arc.

In this post, we’re breaking down what How to Lose a Guy in 10 Days, The Proposal, and 10 Things I Hate About Youcan teach you about attraction, persuasion, and building client trust — even if you’re not into grand gestures or Nicholas Sparks-level drama.

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💛 1. How to Lose a Guy in 10 Days: Attract, Don’t Chase

Andie’s whole assignment was to make a guy run — but somehow, Ben sticks around. Why? She’s magnetic. Even when she’s over-the-top, she’s confident, unapologetically herself, and completely clear on what she wants.

🖤 Marketing takeaway: Your dream client doesn’t want to be chased. They want to be attracted.
That means your website, Instagram, and brand voice should clearly show:

• Who you are
• What you offer
• Who it’s for

Unapologetically niche messaging? That’s what keeps the right people intrigued — even if you’re out here metaphorically bringing a love fern to a shoot.

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💌 2. The Proposal: Build Trust Through Repetition

Margaret Tate starts off icy and unlikable, but as the movie progresses, we see her walls come down. How? By showing up again and again in small, human ways — like awkward family moments, shared vulnerability, and yes, that unforgettable dancing-in-the-woods scene.

🖤 Marketing takeaway: Trust is built through consistency.
Are you showing up regularly with helpful content? Are your emails warm and personal? Does your brand voice feel human? Your clients need to get to know you before they feel safe investing. That takes repetition.

People don’t trust the “perfect” version of you — they trust the real one.

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💐 3. 10 Things I Hate About You: Authenticity > Perfection

Patrick Verona could’ve just done what Joey said — but instead, he actually listens to Kat, gets to know her, and falls for her in a way that feels authentic. (Also… that bleacher serenade? Iconic.)

🖤 Marketing takeaway: Forget the performative sales tactics. Your clients can feel when it’s forced.
Instead of over-polishing, lead with personality:

• Write your captions the way you talk
• Show behind-the-scenes moments
• Let your quirks (and your why) shine

Because no one falls for the generic brand with a templated script. They fall for the one that feels like a real person — singing “Can’t Take My Eyes Off You” in the rain, if you will.

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💍 TL;DR: Relationships Sell — and Rom-Coms Get It Right

Here’s the big secret most marketing advice skips over: your clients don’t just want someone good at their job. They want someone they like. Someone they trust. Someone who makes them feel seen.

And guess what? That starts long before they inquire.
It starts with your voice. Your energy. Your first impression.

Just like every rom-com, your brand’s job is to:
✨ Make them feel something.
✨ Keep showing up.
✨ Let them fall in love slowly — then all at once.

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Want to Make Clients Feel Like You’re the Only One for Them?

Let us help you turn “just browsing” into “just booked.” At North+South, we specialize in brand voice, website strategy, and marketing that makes people feel something. Check out our services here.