How to Use Google Search Console to Get Inside Your Dream Client’s Head
April 16, 2025
What if I told you that your next inquiry could be hiding in plain sight… right inside your Search Console?
If you’ve ever stared at your blog analytics and wondered, “Is anyone even finding this stuff?” — Google Search Console is your new bestie. It’s like a secret portal that shows you exactly what people are searching to find you… and what they wish you had written about.
Let’s break it down—no tech degree required.
📥 What Is Google Search Console?
It’s a free tool from Google that tells you:
- What search terms (aka queries) people typed to land on your site
- Which pages get the most clicks and impressions
- Where you rank on Google for specific keywords
- How your SEO is performing over time
It’s basically your behind-the-scenes peek into how your site is showing up on Google… and how to make it show up more.
🧠 Why Photographers Should Care
Let’s say you wrote a blog called “Top 5 Charleston Wedding Venues,” and you notice in Search Console that people are clicking through after Googling “romantic elopement Charleston.” That tells you:
→ You’re ranking for something related to elopements
→ People are searching for romance and Charleston
→ You might want to write a follow-up blog: “How to Plan a Romantic Elopement in Charleston”
Boom. Blog ideas. SEO wins. And clients who feel like you read their mind.
💡 3 Ways to Use GSC for Blog Content That Books
1. Find Your Top Search Queries
In Search Console, go to “Performance > Search Results” and look at what phrases are getting impressions and clicks. Are you showing up for anything unexpected? Could you turn those into full blog posts?
2. Track Blog Performance
Which blogs are actually bringing traffic? Don’t just guess—let the data lead you. Double down on the ones that are working and refresh older posts that aren’t ranking.
3. Spot Keyword Gaps
If you’re showing up on page 2 for a search term you wish you ranked higher for, it’s a sign to strengthen your content around that keyword. (Hint: write a more focused blog post with that exact phrase in the title, headers, and image alt text.)
🎯 Pro Tips from North + South
- Make it a monthly habit: even just 15 minutes in GSC can spark your next blog idea
- Pair GSC insights with your Google My Business and Pinterest Analytics for a full picture of how people find you
- Don’t obsess over perfection—showing up with relevant content is better than waiting for it to be flawless
🧭 Final Thought: Your Clients Are Already Searching—Let’s Help Them Find You
Google Search Console isn’t just for SEO nerds. It’s for photographers who care about showing up strategically—not just beautifully. Because it’s not enough to post and pray anymore.
If that hits home, you’ll love our post on why blaming the algorithm won’t cut it anymore →
Let’s stop guessing and start getting found.
Want help turning your GSC data into blog gold? That’s kinda our thing. 😉
