we're NORTH + SOUTH AGENCY

We’re Kim + Caro: co-founders of North+South and your new marketing team. Together, we’ve built a boutique agency that blends branding, websites, and SEO with the future of discovery: AI visibility.

Think of us as your professional hype squad (equal parts strategist, storyteller, and wing-woman) here to make sure your business gets found, remembered, and booked.

Google Can’t Read Your Wedding Photography Photos — Here’s Why Blogging Still Matters in 2025

April 22, 2025

You’ve posted your best shots. You’ve updated your galleries. You even added some cheeky call-to-actions. But if blogging has been sitting at the bottom of your to-do list for months… this is your nudge.

Because here’s the truth: Google can’t read your photos.
No matter how stunning your portfolio is, if your site doesn’t have real, readable content — search engines won’t know what you do, who you serve, or where you are.

Which means… no traffic. No leads. No inquiries.

Let’s change that.


Your blog is more than just a digital diary or “extra content.” It’s your biggest opportunity to:

  • Increase your search ranking
  • Attract qualified leads who are actively searching
  • Build trust before someone even visits your contact page
  • Showcase your expertise (without being salesy)

Think of it like this: every blog post is a new door someone can walk through to find you.

If you’re only relying on social media or your homepage to attract clients, you’re leaving money (and momentum) on the table.

We talk about this a lot in our SEO + blogging guide, but here’s why blogging still works — especially in 2025:

  • Google favors fresh content — a regularly updated blog shows your site is active
  • Keywords matter — and blog posts are the best place to naturally weave them in
  • Longform content builds trust — short captions can’t do what thoughtful blog posts can
  • Clients love the behind-the-scenes — real stories + context builds connection and credibility

Still feeling stuck? That’s what we’re here for. Whether it’s helping you plan blog topics, optimizing for SEO, or ghostwriting it all for you — we believe in blogging that actually does something.

Because your work is too good to be buried under someone else’s Pinterest strategy.


Blogging isn’t dead. Lazy content is.
If you’re ready to show up on Google, build a brand that lasts, and finally stop relying on luck for leads — let’s make it happen.

Laptop open to a photography blog post, with a vintage camera and notebook nearby on a sunlit desk
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Why Wedding Vendors Trust Us

FEATURED IN:

We’re not just another marketing agency. We’re the team leading the AI conversation in the wedding industry.

• Featured in Southern Bride Magazine
• Speaking at national workshops + styled shoots
• Launching the What Couples Want podcast in 2025
• Backed by rave reviews from vendors like you

We know the wedding industry inside out, and we know how to make AI work for you.

Ready to be Found by AI?

The couples you dream of working with are already searching for you. The only question is: will AI recommend you or someone else?
Let’s make sure it’s you.