Pinterest Is a Search Engine — and Your Dream Wedding Clients Are Already Using It
April 28, 2025
How to Use Pins to Boost Blog SEO, Drive Traffic, and Get in Front of Brides Who Are Actually Searching
If you’re still thinking of Pinterest as a “social media app,” you’re missing the entire point—and, probably, hundreds of dreamy potential clients.
Because Pinterest isn’t just a place for cute wedding inspo boards or color palette ideas.
It’s a search engine.
Just like Google.
But prettier.
And while other platforms are noisy, fast-paced, and fleeting—Pinterest is slow-burn gold. It keeps working behind the scenes, bringing traffic to your blog posts, website, and services for months (sometimes even years) after you publish.
And yes—your dream clients are already there.
Brides. Planners. Couples deep in the “dream and research” phase.
Searching for exactly what you offer.
Let’s break down how to actually make Pinterest work as part of your blog + SEO strategy.
Pinterest = Visual SEO
When you treat Pinterest like a search engine, you start posting differently.
It’s not about going viral or being trendy. It’s about showing up when someone types in “Austin wedding photographer,” “film wedding ideas,” or “romantic beach elopement in Tulum.”
Pinterest SEO is driven by:
— Strong keywords (in pin titles, descriptions, and boards)
— Relevant links (that lead to actual value, like blog posts)
— Consistency (posting weekly or batching fresh pins)
Think of each pin as a little breadcrumb trail back to your blog.
Why Pinterest Is a Blog’s Best Friend
Here’s why this matters for your SEO:
When someone clicks your pin → lands on your blog → and spends time reading, scrolling, or exploring your site…
That’s gold for Google.
Time-on-site goes up. Bounce rate goes down. Your post gets more traffic—and your domain gets more authority.
That means your Google rankings improve just from people clicking through Pinterest.
It’s the quietest marketing funnel that almost no photographers are using correctly.
What to Pin (And What Not To)
Spoiler: it’s not just photos of your couples.
Here’s what to focus on:
✔ Blog posts with helpful titles (ex: “How to Choose a Wedding Photographer You’ll Love”)
✔ Portfolio galleries with a strong story or theme (elopements, film, luxury venues)
✔ Tips, timelines, or behind-the-scenes posts
✔ Brand design before/afters (for our creative service clients!)
Each of those should have:
– A vertical, on-brand graphic
– A title that solves a problem or sparks interest
– A clear, strategic pin description using keywords
Don’t just upload a photo and call it a day. That’s content without context—and it gets lost.
Quick Tips to Make Your Pinterest SEO Work Harder
– Optimize your Pinterest profile just like your site: strong bio, keywords, and clean boards
– Use Pinterest Trends to discover what your audience is searching
– Repurpose your blog posts into 2–3 pins each (yes, from the same post!)
– Link every pin back to a blog or core page—not just your homepage
– Make pin graphics that blend your brand aesthetic with searchability
Remember: the goal isn’t just traffic. It’s aligned traffic.
Pinterest helps you attract people who are already dreaming of a day you know how to capture.
If your SEO strategy only includes Google, you’re missing the second biggest search engine your dream clients use while planning their wedding.
Pinterest isn’t an optional extra anymore—it’s a marketing move.
Start treating your pins like blog posts. Start optimizing every visual.
And start turning your scrolls into site visits… and inquiries.
→ N+S SEO Services Page
→ Stop Blaming the Algorithm — Your Content Needs a Strategy
