Your Website Is a Ghost Town and You’re the Mayor
May 19, 2025
It’s quiet.
Too quiet.
No clicks. No inquiries. No bookings. Just the occasional tumbleweed and a Google Analytics report that looks like a flatline.
Welcome to Ghost Town, Population: You.
And the wild part? You built the place.
You designed the site, uploaded the galleries, picked the perfect font—and then waited for traffic that never came.
You’re not the problem.
Your SEO strategy is.
Why Most Photography Websites Are Beautiful… and Empty
You’ve done what everyone told you to do:
✔️ Invested in branding
✔️ Uploaded full galleries
✔️ Added a contact form
But here’s the truth:
Pretty doesn’t equal visible.
And if Google doesn’t know what your site is about, where you’re located, or how your pages connect, it won’t send people your way—no matter how gorgeous your work is.
It’s not that your site’s bad.
It’s that it’s lonely.
And your ideal clients don’t know how to find it.
How You Accidentally Became the Mayor of Ghost Town
You got stuck in the “post and pray” loop.
Post to IG.
Pray someone clicks the link in bio.
Repeat.
But here’s what actually happened:
- You didn’t include location-based keywords
- You skipped blogging (or didn’t optimize your posts)
- You never linked your own content together (so Google got confused)
- Your site was basically a silent museum—beautiful but unsearchable
Want to see how this looks in real life? Start with this post on internal linking—it’s the map your ghost town needs.
Ghost Town to Booked Out: The SEO Fix
You don’t need to burn it all down and start over.
You just need to give Google a tour of the town:
🗺️ Add internal links that guide people between your pages
📍 Optimize your copy with local + service keywords (like “Charleston elopement photographer”)
📚 Start blogging content that your dream client is already searching for
This guide on how to know if you need SEO will help you find your blind spots—and your next moves.
From Mayor of Nowhere to Booked + Busy
Your website should be a party—not a ghost town.
That’s why we built our upcoming SEO course: to show photographers how to go from unseen to unmissable.
With zero guesswork, no gatekeeping, and absolutely no more wandering around your own site like the sheriff of sadness.
Because you deserve better than silence.
And your future clients?
They’re looking for directions—you just have to give them a way in.
