SEO Is a Love Letter to Your Future Clients—Write It Like You Mean It
June 20, 2025
You spend hours writing heartfelt captions.
You pour your soul into every client gallery.
You care about your work—and the people it’s for.
But your website still isn’t ranking.
Your blog posts don’t show up in search.
Your dream clients aren’t finding you.
And it’s not because your heart’s missing.
It’s because Google can’t read intention—it can only read information.
Think of SEO as a love letter to the clients you haven’t met yet.
And the clearer you are, the more likely that letter gets delivered.
Your Clients Want to Find You—But They Need a Map
The couples who would love your work are out there right now—searching Google, scrolling Pinterest, asking AI for help.
They’re typing things like:
- “Intimate Charleston wedding photographer”
- “Candid engagement photos Savannah”
- “Documentary-style wedding videographer South Carolina”
- “Super 8 wedding films near me”
They’re not searching for “visual storytelling with a modern twist.”
They’re searching for someone who says what they do—clearly.
👉 See how SEO clarity helped one photographer get found without burning out
Emotion + Clarity = Trust
We’re not asking you to abandon your brand voice.
We’re asking you to add context to your creativity.
Instead of:
“Telling love stories through honest moments”
Try:
“Seattle wedding photographer capturing emotional, documentary-style images for modern couples”
You’re still romantic. You’re still heartfelt.
But now, your dream client and Google can both understand you.
SEO Is an Invitation—Not a Sales Pitch
Let’s reframe it together:
- Your homepage? It’s a warm hello.
- Your blog posts? Stories that help future clients picture themselves in your work.
- Your image alt text? A quiet behind-the-scenes that makes your site accessible and searchable.
- Your keyword strategy? A way of saying: “If you’re looking for this, I’m here—and I’d love to serve you.”
When done with heart, SEO doesn’t feel like marketing.
It feels like building a path to connection.
Real Talk: Clarity Is Kindness
Sometimes, photographers tell us they don’t want to feel “salesy.”
They say things like:
“I just want people to feel something when they land on my site.”
“I don’t want to sound like everyone else.”
“SEO feels cold and technical—I want my work to speak for itself.”
But here’s the truth:
Your dream client is overwhelmed.
They’re juggling budgets, venues, decisions, emotions.
When your website says clearly:
“I’m a New York wedding photographer who shoots Super 8 for couples who want something real and nostalgic,”
they exhale.
They know they’re in the right place.
👉 See how booked-out photographers build clarity into their systems year-round
What SEO Actually Looks Like (Romantic Version)
Still picturing spreadsheets and robots?
Let’s give SEO a glow-up:
💌 Every blog post you write = a keepsake waiting to be discovered
When you blog a wedding at a specific venue, you’re helping the next couple envision their own day there.
💌 Every keyword you use = a phrase your client is whispering to Google
Think: “documentary wedding photography” or “bold, nontraditional elopement photographer”
💌 Every optimized gallery = a future couple imagining themselves in those moments
Alt text and image names help Google show your work to people who are ready to book—not just browse.
Your Future Clients Are Already Searching—Will You Show Up?
Right now, someone’s typing a phrase into Google that perfectly matches what you offer.
They don’t follow you on Instagram.
They haven’t seen your latest Reel.
They’re just… searching.
And if your website is optimized? You show up.
If it’s not? They book someone else—and you never even knew they were looking.
👉 Learn how to use Pinterest to reach clients outside of Instagram
What You’re Writing Today Will Serve Clients Tomorrow
SEO is a slow burn. But it’s also a sure thing.
The blog post you write this week?
It could rank next month.
It could bring you traffic for years.
It could be the exact thing that makes someone say, “This is the one.”
And that’s the magic.
TL;DR: If You Love Your Clients, Let Them Find You
✨ SEO is not separate from your brand voice—it’s the structure that delivers it.
✨ It’s not about sounding generic—it’s about being specific enough to get found.
✨ It’s not cold—it’s the warmest way to say: “I made this for you.”
And once you shift the way you see SEO?
Everything changes.
Want to Write a Better Love Letter to Google?
Join the Rankings to Revenue waitlist and be the first to access our photographer-friendly SEO course.
We’ll teach you how to blend strategy + soul—and show up where it counts.
