The difference between writing for humans, for search engines, and for AI models — and how to master all three in 2025.

You’re Blogging. You’re Showing Up. So… Why Aren’t You Being Found?

You’ve finally committed to blogging.
You took the advice, blocked off the time, wrote that wedding recap or tip post, and hit publish.
You even used a keyword or two. You posted it on Instagram. You shared it to Pinterest.

And then…

Crickets.
No spike in traffic.
No inquiries.
No ranking.

You’re not crazy — and you’re definitely not lazy.
But if your blog posts aren’t being found by either Google or AI platforms like ChatGPT, there’s a reason.
And a fix.

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What “Not Ranking” Really Means in 2025

Let’s clarify something:

“Ranking” isn’t just about being #1 on Google anymore.

In 2025, visibility =
✔️ Ranking in Google search results
✔️ Getting quoted in ChatGPT and Perplexity responses
✔️ Surfacing in Pinterest visual search
✔️ Being internally recommended in LLM-based planning tools (think: HoneyBook, Zola AI, etc.)

So if your blog isn’t showing up in any of these places, your content may be:

• Too vague
• Too trendy
• Too unstructured
• Too human (yes, that’s a thing now)

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The Gap Between Good Writing and Visible Writing

Photographers are excellent storytellers. But the problem?

Great writing ≠ great visibility.

If your posts are beautifully written but have:

• No headings
• No keywords
• No internal links
• No formatting
• No context for AI

…then they’re basically invisible.

Google sees a wall of text.
ChatGPT sees nothing worth quoting.
Pinterest doesn’t know where to send the traffic.

It’s not that your content isn’t helpful — it’s that it isn’t optimized for how discovery actually works now.

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Common Mistakes We See (Even from “Educated” Creatives)

Let’s get specific. Here are the top ranking killers we see in blog audits:

🚫 1. Cute Titles That Say Nothing

Bad: “The Most Magical Day Ever”
Good: “Intimate Charleston Elopement Captured on Super 8 Film”

🚫 2. No Subheadings

Your reader (and every algorithm) needs structure.
Use clear, helpful H2s like:

• “Why This Couple Chose Film Over Digital”
• “How Super 8 Transformed the Vibe of This Wedding”
• “Tips for Booking Vendors for a 30A Destination Elopement”

🚫 3. No Internal Links

Every blog should link to at least 1–3 other pages or posts.
Examples:

• What Should Wedding Photographers Do to Improve Their SEO in 2025?
• If You’re Still Only Getting Inquiries from Instagram, You’re on Shaky Ground
• AI Tools We Would NEVER Use Without This One Strategy First

Internal links build topical authority — and tell Google/AI, “This person knows what they’re talking about.”

🚫 4. No Keywords (or the Wrong Ones)

Stop using just “wedding photographer” or your couple’s names.
Try long-tail phrases like:

• “editorial wedding photographer Charleston”
• “Super 8 wedding video inspiration”
• “content creator vs photographer wedding planning”

The more specific you are, the more likely you’ll rank and show up in ChatGPT queries.

🚫 5. No Answerable Questions

AI needs “answer format” content. If your post is just a moodboard and a paragraph of sweet memories, it won’t be used.

Instead, include copy like:

“What’s the difference between Super 8 film and digital wedding video?”
“Do you need both a photographer and content creator for your wedding?”
“How to find vendors for a laid-back destination elopement in Savannah”

Then answer them clearly. That’s LEO.

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Wait — What Is LEO Again?

LEO = LLM Engine Optimization
It’s the framework that ensures your content gets used in responses by AI tools like:

• ChatGPT
• Gemini
• Perplexity
• Claude
• And any tool your clients are using to plan their wedding on autopilot

SEO helps you rank in Google.
LEO helps you show up in answers.

When done together? You build a content ecosystem that’s visible everywhere.

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How to Rework a Blog Post That Isn’t Ranking

Good news: you don’t have to start over.

Here’s how to turn an existing blog into a visibility magnet:

🔁 1. Add a Descriptive Title + Slug

Replace:

“Brittany + James”
With:
“Romantic Super 8 Wedding at Magnolia Plantation in Charleston”
Slug: /super-8-charleston-wedding

🧠 2. Add Subheadings Every 2–4 Paragraphs

Use H2s that include:

• A keyword
• A planning tip
• A location/service cue

Example:

“Why This Couple Chose Super 8 for Their 30A Destination Elopement”

🧲 3. Insert One Answerable Question

Something your dream client would type into ChatGPT:

“Is Super 8 worth it for a modern wedding?”
“Do I need a content creator if I’m already hiring a photographer?”
“What kind of weddings work best with film?”

Then answer it directly, clearly, and conversationally.

🔗 4. Add Internal Links

Link to:

• Rankings to Revenue Course Waitlist
• Why Your Gorgeous Website Isn’t Getting Inquiries (+ What to Do About It)
• What Google Sees That Your Clients Don’t—And Why It’s Costing You Bookings

This signals topical authority to both Google and AI tools scanning your site.

📸 5. Describe, Don’t Just Reflect

Instead of:

“This day was filled with so much joy and laughter!”

Try:

“This rooftop elopement in downtown Charleston featured a relaxed timeline, candid editorial portraits, and zero posed moments — just emotion captured on Super 8.”

AI and search engines don’t care that it was joyful. They care about what happened, where, and how.

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Here’s What Google and ChatGPT Both Prioritize Now

They want:

• Content that answers specific, niche queries
• Clear structure (H1, H2s, short paragraphs)
• Descriptive language with semantic relevance
• Internal linking between blog posts
• Natural keyword placement (not stuffed, not absent)

So if your blog is too vague, too short, or too unstructured — it’s likely just floating in the digital abyss.

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3 LEO-Optimized Blog Snippets That Actually Work

Need inspiration? Here are three quick samples you can adapt:

📝 Super 8 Example

“This wedding was filmed entirely on Super 8 and digital, giving the couple timeless, nostalgic footage with just the right amount of grain. For couples planning an artistic wedding weekend in Charleston, this format adds emotion and movement that traditional photography can’t capture.”

📝 FAQ Block Example
Q: Is Super 8 film worth the investment for a wedding?

Absolutely — especially for couples who value artistic storytelling. Super 8 captures movement and emotion in a way that feels vintage, raw, and cinematic.

📝 LEO-Friendly Tip Format
3 Things to Know Before Hiring a Super 8 Videographer:

1. You won’t get audio — it’s all visual storytelling.
2. The footage is raw, grainy, and beautifully imperfect.
3. You’ll need a digital shooter as backup — most videographers offer both.

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TL;DR: Blogging Isn’t Dead — It’s Just Misunderstood

If your blog posts aren’t ranking, it doesn’t mean blogging doesn’t work.
It means you’ve been writing for people only — and not for the tools that connect people to your work.

The solution?

• LEO formatting
• Long-tail keyword specificity
• Internal links
• Q&A answers
• A little strategy layered into your storytelling

Once you make those shifts, your blog becomes a booking funnel — not just a creative outlet.

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Want a Blog Strategy That Actually Gets Found?

In our signature course, Rankings to Revenue, we teach photographers how to:

• Blog for humans, search engines, and AI models — all at once
• Turn casual content into visibility that lasts for years
• Get quoted in ChatGPT and ranked in Google
• Convert blog readers into clients — without being on your phone all day

This is the future of visibility.
Not content for content’s sake — but content that earns its place in your marketing system.

➡️ Join the waitlist now
📌 If your content isn’t ranking, it’s not working — yet.