1.6M Views + Daily Inquiries: The TikTok Formula for Wedding Bookings
February 6, 2026
In this episode, we sit down with Jonathan Schüßler, a wedding photographer + filmmaker based in Germany whose content has reached over 1.6 million people organically and translated into daily inquiries and real bookings. This conversation breaks down why most wedding vendors post consistently but still struggle to convert, and how Jonathan uses TikTok, venue-focused videos, and educational content to build trust before the inquiry ever happens. We talk through the exact TikTok video formula he uses, why venue videos outperform trend-based content, how reposting old content still drives bookings, and how social media can pre-sell your value so you spend less time convincing and more time booking aligned clients. If you want fewer “are you available?” conversations and more confident, ready-to-book couples, this episode is for you.
What You’ll Learn in This Episode:
- TikTok video formula that led to 1.6M views + daily inquiries
- Why venue videos outperform generic wedding content
- How one venue video led to 50 inquiries + 7 bookings
- Why reposting old content still works on TikTok
- How to structure videos that educate couples in under 60 seconds
- Why content that explains process converts better than trends
- How FAQs, timelines, and galleries pre-sell your value
- The difference between content that gets views vs content that gets booked
- Why trust matters more than aesthetics late in engagement season
Where to Find Jonathan:
Instagram: @jonathanschussler
TikTok: @jonathanschussler
YouTube: Jonathan Schussler
Website: https://www.jonathanschuessler.com
This podcast is hosted by North + South Agency, a visibility-focused agency helping wedding vendors get found, trusted, and booked in a changing search landscape. North + South specializes in SEO, AI visibility, and education-first marketing strategies that help couples feel confident before the inquiry ever happens.
You can find North + South at https://northandsouthagency.com and follow along on Instagram and Youtube @northandsouthagency for weekly insights on what couples are actually searching for and how booking decisions are evolving.
