The wedding photographer’s guide to working smarter—not harder

You know blogging works.
You know it helps you get found on Google.
You know it builds trust before a client even hits “inquire.”

But what you don’t know is how you’re supposed to fit writing blog posts into a calendar already packed with editing, emailing, and double-header weekends.

We get it. That’s why we’re sharing our favorite trick for actually staying consistent with your content:

👉 Batching.

Yes—you can plan, outline, write, and prep a full month of blog posts in just one weekend. Here’s how.

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Step 1: Start With Strategy, Not Vibes

Before you open your laptop and start free-writing into the void, take 30 minutes to outline your focus.

Ask yourself:

• What do I want to be booked for next season?
• What do I want to be found for on Google?
• What questions do my current clients keep asking?

These answers will guide your blog topics—and make sure every post is working toward a goal.

Need help picking your topics? Start with these high-converting blog ideas for wedding photographers.

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Step 2: Pick 2–4 Blog Topics That Work Together

Think of your blog posts as a little ecosystem. They should support each other with internal links and help guide your dream client through your expertise.

Here’s a simple example for wedding photographers:

• Blog 1: “A Real Wedding at Lowndes Grove”
• Blog 2: “What to Know Before Booking Lowndes Grove for Your Wedding”
• Blog 3: “5 Reasons to Do a First Look at Your Venue”
• Blog 4: “What a Full Wedding Day Looks Like with [Your Name Here]”

Each post helps you show up in search AND shows off your client experience.

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Step 3: Outline All of Them Before Writing Anything

Don’t dive into writing the full posts just yet.

Take an hour to outline each blog post with:

• A working title
• A keyword focus
• 3–5 subheadings (these become your H2s!)
• Internal links to other posts or service pages

It’s like meal prepping—but for content. Future you will thank you.

Need inspiration for titles? Check out how we structured this post on using blogging to book more clients.

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Step 4: Write in Time Blocks (Not Marathon Sessions)

Now the fun part: writing.

Set a timer for 60–90 minutes and knock out the first drafts of 2–3 posts. You’re not aiming for perfection—just progress.

Batching tip:

• Day 1: Outline + draft
• Day 2: Edit, add images, format + schedule

This works because you’re not task-switching—you’re staying in the writing zone and getting so much more done than you would spread across random weekday evenings.

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Step 5: Format + Schedule Everything (So You Can Chill)

Once your drafts are done:

• Add headings (H1 for your title, H2s for subtopics)
• Plug in your alt text + SEO titles
• Add internal links to related blogs or your service page
• Upload your featured images
• Schedule each post for the next month

Want to level up even more? Repurpose those blogs into Pinterest pins, IG captions, and email content. This post shows why it’s so important to reuse your content across platforms.

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Final Thoughts: Batching Isn’t Just Efficient—It’s Empowering

You don’t have to write blog posts every week.
You don’t have to be “inspired” every time you publish.
You do need a system that lets your content work while you rest, edit, or shoot.

And batching? That’s your system.

Whether you’re prepping for a busy season or taking control of your SEO for the first time—one weekend of intentional blogging can completely change the way you show up online.

Need help turning your content plan into a full-blown strategy? Let’s talk. We build done-for-you blog systems that help wedding photographers get found, get booked, and get their lives back.