Give your digital home a mini glow-up—no coding or caffeine overdose required.

You’ve already shot your first few weddings of the year, delivered sneak peeks, and maybe even posted some fresh content on Instagram. But when’s the last time you looked at your website?

We get it—when your calendar is full of shooting, editing, and client communication, your site can feel like something to “deal with later.” But your website is still your best sales tool. And if it’s even slightly out of sync with your current work or client experience? You might be leaving inquiries on the table.

The good news? You don’t need a full rebrand or redesign to make it work harder for you this season. A few intentional tweaks can go a long way.

Here’s how to refresh your website—fast.

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1. Swap out 5 portfolio images that actually reflect your current style

If you’ve evolved even slightly this year, your website should show it. Pick 5-10 images from recent weddings that align with the kind of work you want more of. This isn’t about showcasing every wedding—it’s about curating for clarity.

Ask yourself:

• Is this the kind of couple I want to attract?
• Is the editing style consistent with my current vibe?
• Does this photo help tell a story?

Hot tip: Update your homepage hero image and the first gallery visitors see. Those are your most-viewed spots.

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2. Update your “About” section with real personality

You don’t need to rewrite your bio from scratch—but a small update can make a big difference. Add a new fun fact, mention a recent wedding you loved, or refine your language so it sounds more like you.

Photographers evolve quickly. If your About page still sounds like 2022 you… give it a little love.

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3. Refresh your contact form to match your current client experience

Look at your inquiry form with fresh eyes:

• Are you asking the right questions?
• Can you remove any friction?
• Is your autoresponder current and reflective of your brand voice?

A smooth inquiry flow can set the tone for your client’s entire experience—so take 15 minutes to test and tighten it up.

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4. Add a new testimonial (or two)

Chances are, you’ve gotten glowing messages this year that haven’t made it onto your site yet. Choose one or two that speak directly to your dream client’s biggest concerns—and paste them front and center.

Pro tip: Use testimonials strategically. Place them near your pricing, galleries, or contact form to build trust where it matters most.

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5. Do a quick SEO sweep

Even a mini SEO refresh can make a difference. We’re not talking deep-dive keyword research—just the essentials:

• Update your page titles and meta descriptions with location keywords
• Rename your top image files with descriptive names (e.g., “charleston-wedding-photographer.jpg”)
• Make sure all buttons work + your site loads quickly

It’s not glamorous, but it is effective.

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Ready to Book More Dream Clients? Let Your Site Do the Heavy Lifting.

A full website overhaul might be on your wishlist—but until then, these quick updates can keep your digital presence aligned with where your business actually is right now.

Want help making it all feel cohesive? Our services are built exactly for photographers like you—ones who are already in the thick of wedding season but want a site that actually works behind the scenes. Learn more here.