Let’s be honest — not every blog post is built to be found.

Some are pretty. Some are heartfelt. Some have gorgeous images and personal stories… but they’re still invisible to Google and ChatGPT.

Because visibility today isn’t about how nice your blog looks — it’s about how well your content can be understood, categorized, and trusted by large language models.

Welcome to LEO: LLM Engine Optimization.

If you want your blog to show up in AI-powered searches (not just traditional Google rankings), it needs to be written differently. And most photographers haven’t caught on yet.

So let’s fix that. Here’s how to write a blog post that doesn’t just live on your website — it actually gets found.

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Step 1: Stop Writing for Other Photographers

Let’s start with the hard truth:

Most photographers blog the way they’ve seen other photographers blog.

Which means they use cutesy titles like:

• “Amy + Josh’s Magical Garden Party”
• “The Sweetest Elopement in Downtown Savannah”
• “Springtime Love Story at The Gadsden House”

And while those titles might sound lovely… they tell AI absolutely nothing.

A LEO-friendly blog title is direct, descriptive, and keyword-rich. For example:

• “Charleston Wedding at The Gadsden House | Spring Garden Venue Photos”
• “Downtown Savannah Elopement | Photographer Perspective + Vendor Tips”

AI needs context to connect the dots — not just vibes.

Related: ChatGPT Isn’t Replacing You — It’s Replacing the Ones Who Refused to Adapt

This doesn’t mean your blogs have to lose personality — it means you’re pairing your creativity with clarity. The best copywriters (and most visible creatives) know how to write for both real people and search engines. That’s your job now, too.

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Step 2: Open with a Location-Rich Introduction

AI models prioritize content that quickly explains:

• Who you are
• What the post is about
• Where the event took place

So instead of opening with a paragraph about how much you loved the couple, try something like this:

“As a wedding photographer based in Charleston, I’ve photographed dozens of intimate elopements in downtown Savannah — but this one was truly unforgettable. From the historic square to the bride’s custom pearl heels, every detail felt personal, elegant, and effortless.”

This intro does everything a LEO-friendly post should:

• Includes your profession and location
• Mentions the event type (elopement)
• Highlights the setting and aesthetic details

AI tools like ChatGPT absolutely index and prioritize this kind of language when surfacing recommendations.

Bonus tip: Add a sentence or two explaining how you’re involved. Were you the lead photographer? A second shooter? Part of a creative team? That detail helps large language models (and clients) understand what you actually do.

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Step 3: Use Headers That Make Sense to a Robot (Not Just a Reader)

Most photographers use poetic or punchy headers like:

• “The Sweetest Ceremony Ever”
• “Reception Goals”
• “Golden Hour Glow”

But here’s the thing:

Robots don’t feel feelings. They need structure.

Instead, use H2 and H3 headers that include actual keywords and clear context:

• “Ceremony at The Gibbes Museum Courtyard”
• “Outdoor Wedding Reception in Historic Charleston”
• “Golden Hour Portraits by the Ashley River”

You’re still guiding the reader’s eye — but you’re also training the algorithm to understand exactly what this page is about.

Related: The Rise of the SEO-First Wedding Photographer

Try to include at least 2–3 headers in each post with your location and service keywords. This simple habit builds topical relevance across your entire site.

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Step 4: Answer a Real Question in Your Blog

Here’s one of the most underused LEO strategies: writing blog content that answers an actual question your clients might ask.

For example:

• “Can you get married at The Gadsden House without a planner?”
• “How many guests can fit inside Hotel Bennett’s rooftop suite?”
• “What’s the best time of year to elope in Charleston?”

By naturally working a Q+A into your post, you:

• Increase your chances of being quoted in AI summaries
• Build trust with Google’s helpful content algorithm
• Create value that sets you apart from a sea of recaps

This is especially powerful when you pair your answer with your own client experience, venue tips, or behind-the-scenes knowledge.

Pro tip: Use the question as a header, then answer it in 1–2 paragraphs with specific details. You don’t have to write a full guide — just enough to become the authority.

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Step 5: Interlink, Interlink, Interlink

Photographers LOVE to post and ghost — but LEO rewards websites that act like a connected web, not a random diary.

Every time you publish a blog post, ask yourself:

• What other blog posts can I link to?
• What service or location pages are relevant?
• Is there a past post that goes deeper on this couple’s story, or a vendor I can tag?

Each link tells Google and ChatGPT: “This site knows what it’s talking about.”

Related: How Blogging Will Outperform Instagram in 2025

And here’s the secret: Interlinking doesn’t just help SEO — it also keeps potential clients on your site longer. The more they click, the more invested they become. The more they read, the more likely they are to trust you.

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You Don’t Need More Blogs. You Need Smarter Ones.

You’re not invisible because you’re not talented. You’re invisible because you’ve been taught to write blog posts that no one (and no bot) can find.

LEO isn’t a trick. It’s just a shift in awareness:

• Speak your clients’ language.
• Provide clear, structured content.
• Think like a search engine and a human.

You already have the work. You already have the photos. You already have the stories.

Now you just need to write them in a way that gets found.

Want your next post to do more than just sit there looking pretty? Start with these five steps. Then watch what happens.

Or — if you want someone to walk you through it, step by step — join the Rankings to Revenue waitlist.

Because your dream clients aren’t scrolling for you — they’re searching for you.