How Many Wedding Photography Clients Are Passing You By Every Month? (Here’s How to Find Out)
May 14, 2025
You’re doing everything “right”—
✨ Your website is beautiful.
✨ Your Instagram is curated.
✨ Your couples leave glowing reviews.
So… why is your inbox still quieter than it should be?
Here’s the hard truth: dream clients aren’t ghosting you. They’re not even seeing you. Because if your name isn’t showing up when they search “Charleston wedding photographer” or “destination elopement photographer in Arizona”… they don’t know you exist.
Let’s break down how many clients you might actually be missing—and how to make sure you show up before they scroll on.
You Can’t Book Who Can’t Find You
Every month, hundreds—sometimes thousands—of people search for photographers in your area. But unless your website is showing up on page one of Google, you’re missing out on the click.
Here’s the wild part:
Google wants to show your website. It just doesn’t have the information it needs.
That’s where photographer SEO comes in.
It’s not just for tech bros and bloggers—it’s for creatives who want to stop relying on social media alone.
Let’s Do the Math (It’s Gonna Hurt a Little)
Let’s say you live in Charleston.
The average number of monthly searches for “Charleston wedding photographer” is 1,300.
If you’re not on the first two pages of Google, you’re effectively invisible to ~1,170 of them.
Even if just 2% of those searchers could’ve been dream clients, that’s 23 potential leads a month—poof, gone.
And it’s not just happening once.
It’s happening every single month.
Still think SEO can wait?
How to Check If You’re Losing Leads Right Now
Here’s a quick test to check your visibility:
- Google your location + your service (e.g. “Chicago engagement photographer”)
- Skip past the ads and see if your site shows up in the first 10 results
- Repeat with a few blog titles you’ve written (like “Riverwalk maternity session” or “Downtown Charleston wedding”)
If your site’s nowhere to be found? That’s your sign.
And if you want to start improving your rankings today, this post on internal linking for photographers is a smart place to begin.
SEO Isn’t Just Traffic. It’s Targeted Traffic.
What makes SEO so powerful isn’t just the numbers—it’s the intent.
Someone scrolling Instagram is just passing time.
Someone searching “elopement photographer in Zion” is ready to book.
And if you’ve already done the work to create a website that converts, then getting that person to your site is half the battle won.
What to Do If You’re Not Ranking Yet
You don’t need to burn your brand down or blog every day to fix this.
You just need a roadmap—and maybe a little backup.
At North+South, we believe that photographers deserve websites that work for them, even while they sleep. That’s why we’re launching a brand-new SEO course designed specifically for wedding photographers who want to attract more of the right people, not just random clicks.
In the meantime?
Check out this blog on how to know if you actually need SEO and grab our best free tips before the course drops.
Because you’re not invisible. You’re just not showing up yet.
