At North+South, we believe your next great piece of content is usually one spark away. And sometimes, that spark comes from a teammate who just gets it.

If you’re staring at a blank Google Doc wondering what to blog about this month, you’re not alone. One of the most common roadblocks we hear from photographers is, “I know I should be blogging, but I have no idea what to say.” Whether you’re juggling multiple weddings, managing inboxes that never seem to sleep, or just feeling burnt out from the social media hamster wheel, content creation can quickly slip to the bottom of the list.

That’s exactly why we prioritize creativity and sustainability inside North+South. We don’t believe in content for content’s sake. Whether it’s being crawled by Google, pulled by ChatGPT, or sent to a bride from a vendor who just bookmarked your resource guide, we believe in content that works for you behind the scenes.

And sometimes, the very best ideas come not from a strategic brainstorm, but from a teammate casually dropping brilliance into the chat.

Enter Jason Fowler.

Jason is our Community Engagement Coordinator, and if you’ve been around here long, you’ve probably seen his fingerprints on the little moments that make our content feel more thoughtful, more inclusive, and more human. Recently, he shared a list of blog ideas that made our entire team pause and say,

“Wait… photographers need this.”

Instead of hoarding it, we’re sharing it directly with you below. Use it to write your next post, plan out a few weeks of content, or even brainstorm an email freebie that adds value while building trust.

Here’s what Jason shared:

“Lastly, I’ve had a burst of content inspiration that could help photographers know what to blog about so it’s not as daunting. Sharing a few ideas here in case they spark something for you:

📝 Potential Blog Prompts
• How you determine sun position
• How you keep the schedule on time while protecting the moment
• Why you gravitate toward your style — or why you’d never shoot ___
• What you do before / during / after a shoot or client call
• How you collaborate with other vendors
• What you love about editing + how you pick the ONE between two “perfect” shots
• What your best clients naturally do
• What to do with your hands – aka how yo guide a shoot with natural result
• Which lenses, which cameras, and why
• How you manage all the photos in your computer without capping out storage?
• Why you love doing all of it
• What’s the customer journey, what are you doing behind the scenes at each stage?
• When can they expect? (Why are photographers announcing when they’ll check their e-mail?)

Framing Ideas:
Is it a journal entry? A letter to fellow vendors? An answer to a client’s unspoken question?

Could it be a voice note → transcript → GPT edit → SEO polish?

Ask a friend to read it and give direction like “hype me up” or “what do you wish you knew next?”

Why it matters:

Blogging isn’t just one more medium to make content, it refines your craft. It clarifies what lights you up even if no one reads it and it creates a breadcrumb trail for dream clients to find you long after you post a single gallery. “

We couldn’t agree more with his last line. Blogging, when done with purpose, becomes a record of your creative evolution. It gives future clients a peek into how you think, what you value, and how you show up on a wedding day or during a branding shoot. And it’s not just about attracting leads — it’s about aligning with the right ones. The kind who already trust you because your blog made them feel seen before they ever hit “inquire.”

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So what can you do with Jason’s list?

Let’s break it down.

Option 1: Turn These Prompts Into a Weekly Blog Series

Choose one idea each week and pair it with a personal story or recent gallery. This keeps your blog active, improves SEO with consistent posting, and helps position you as an expert without you having to “sell” anything. Think of it as showing your process rather than pitching it.

Option 2: Use the Prompts to Create an Email Freebie

Photographers often struggle to know what to send in their newsletter. What if you turned this list into a beautifully designed PDF and offered it as a “content clarity toolkit”? Add a few of your own ideas, and it becomes a list-building machine that helps you connect with newer photographers or vendor peers.

Option 3: Record a Voice Memo

Jason’s suggestion of “voice note → transcript → GPT edit → SEO polish” is exactly what we recommend. If you struggle to sit down and write, talk it out instead. Then feed it into a tool like ChatGPT, clean it up, and turn it into a full post. You can even reuse the audio in a Reel or podcast.

Option 4: Let It Spark a Bigger Idea

Some of these prompts are perfect jumping-off points for cornerstone content. A post on how you choose gear or guide natural posing can become a resource you link to in every client welcome guide. It’s not just a blog post — it’s part of your client education and vendor collaboration process.

Final Thought: You Already Know What to Say

If your inner critic is telling you that no one wants to hear about how you shoot in golden hour, or why you guide couples through poses instead of letting things happen naturally, remember this:

Your dream clients are looking for the human behind the camera. They want to know why you care, how you show up, and what makes your work feel different. And Google is crawling for that context too.

So take one of Jason’s prompts, give yourself 30 minutes, and just start.

Your blog doesn’t have to be perfect. It just has to be real.

We’ll be cheering you on the whole way.