we're NORTH + SOUTH AGENCY

We’re here to liberate you from the day-to-day business necessities from marketing, brand positioning, and visibility so you can get in front of your target clients, capture their attention with your craft, and book out your calendar a year in advance.

Rachel Maloney: The Wedding Photographer Who Finds Beauty in Every Moment

January 3, 2025

Some wedding photographers capture images. Others capture the essence of a moment, and Rachel Maloney is firmly in the latter camp. Originally from Rochester, NY, but now based in Charleston, SC, Rachel has built a thriving photography business defined by timeless, polished, and classically candid images. Her journey from experimenting with film cameras in high school to becoming a trusted wedding photographer is a testament to her passion, dedication, and talent.


A Passion Discovered and a Leap of Faith

Rachel’s love for photography began in high school, where she first learned the art of developing film and found inspiration in Rochester’s renowned Eastman Kodak Museum. However, her path to full-time photography wasn’t immediate. After college, Rachel pursued a master’s degree in art therapy before realizing her true calling lay behind the lens.

It was a styled shoot in the Adirondack Mountains in 2018 that sparked her decision to dive into the world of photography. Armed with a camera and a budding Instagram account, Rachel decided to take a risk on building her own business—and she hasn’t looked back since.


Photography as Connection and Collaboration

Rachel’s approach to photography is deeply rooted in connection. She believes her role goes beyond capturing beautiful images; it’s about building trust and creating a seamless experience for her couples.

“I truly believe this job has a lot to do with being a people person,” she says. From the first consultation to the final gallery delivery, Rachel makes it a priority to understand her clients’ energy and needs. Her commitment to collaboration extends to the wedding day itself, where she works closely with other vendors to ensure everything flows smoothly.

Rachel’s dedication to going above and beyond doesn’t stop with her clients. “Wedding days are not just a one-size-fits-all event,” she explains. Whether assisting the planner or stepping in when a DJ runs behind, Rachel embraces every opportunity to make the day as stress-free as possible.


A Day in the Life: Behind the Scenes of a Wedding Photographer

Rachel’s thoughtful preparation is a cornerstone of her success. Weeks before the wedding, she checks in with her couples, offers mood boards for design inspiration, and collaborates with planners to finalize details.

On the wedding day, Rachel is the first to arrive, ready to set the tone with her calm, grounded energy. She begins with flat-lay details to spark her creativity before diving into bridal portraits, first looks, and wedding party photos. “I love sticking to a timeline,” she says, noting how structure allows for both efficiency and creativity.

As the day transitions to the reception, Rachel’s excitement grows. “The dance floor is my favorite part of the night,” she shares. Whether she’s capturing motion blur shots or directing guests in playful poses with props, Rachel ensures every moment is documented with flair and fun.


Finding Inspiration in Creativity and Community

Rachel’s work is deeply influenced by her surroundings. From the bustling streets of New York City to the editorial elegance of fashion photography, she finds inspiration everywhere. Pinterest mood boards and her love for experimenting with lighting techniques further fuel her creativity.

Growth is a constant for Rachel, who invests in mentorships and workshops annually to refine her craft and business practices. As she moves into her seventh year as a photographer, Rachel is focused on aligning her work with her evolving artistic vision while maintaining her commitment to exceptional service.


The Reward of Making People Feel Beautiful

For Rachel, the most fulfilling part of her job is seeing her clients’ reactions to their wedding galleries. “Everyone deserves to love a photograph of themselves,” she says. Whether it’s through heartfelt feedback or seeing her work displayed in her clients’ homes, Rachel treasures the knowledge that her images bring joy and confidence to the people she serves.


Why Choose Rachel Maloney Photography?

Rachel is more than a photographer—she’s a partner, a collaborator, and a storyteller. Her timeless style, personalized approach, and dedication to creating a seamless experience make her a trusted choice for couples who want more than just photos.

From candid cocktail hour shots to elegantly composed portraits, Rachel’s work captures the beauty of every moment. If you’re looking for a photographer who combines artistry with authenticity, Rachel is the perfect choice to document your love story.


Want to learn more about Rachel Maloney Photography? Visit her website and connect with her to bring your vision to life.

We’re a collective of wedding industry outlaws who value liberation above all else. 

Founded in 2023, we were brought together by a desire for helping artists, a curiosity about the ever-changing wedding industry, and a passion for giving authentic craftsmanship the recognition it deserves.

If you are looking for a passionate team to remove the obstacles in your DIY marketing strategy so that you can shine, then we are the right agency for you.

// about us

learn more

   BOUT US

A

And put your artistry back into focus

LIBERATE YOURSELF FROM DIY-MARKETING