“Stop Playing Website Jenga — Why Your Wedding Photography Website Keeps Falling Apart (And How to Fix It for Good)”
April 20, 2025
If you’ve ever felt like your website is a puzzle you just can’t finish — this one’s for you.
You tweak your homepage. Then your About page. Then you slap up a new pop-up and rearrange your galleries again. It’s giving… digital Jenga. One move away from collapse.
At North+South, we’ve worked with dozens of photographers who came to us after years of tweaking, tweaking, and more tweaking — and still not getting dream inquiries. So what’s actually going wrong?
Let’s break down the real reasons your website isn’t working… and the non-chaotic, strategic way to fix it.
The “Jenga” Mistake — Constant Tweaking Without Strategy
- Your homepage isn’t the problem — it’s the message.
- Most photographers change the look without changing the language.
- Your dream client doesn’t care about the exact shade of blush pink — they care about whether you understand them.
- When you build without a blueprint, it’s all going to tumble eventually.
What’s Actually Causing Your Site to Underperform?
Here’s what we see most often:
- Unclear messaging: You’re showing up as a photographer, not a solution.
- No client journey: The flow doesn’t guide them anywhere — it’s a scroll free-for-all.
- Broken mobile experience: If it’s clunky on mobile, you’re losing bookings without knowing it.
- Outdated SEO setup: If you’re invisible on Google, even the prettiest site won’t save you.
What a High-Converting Website Actually Needs
We dive deep into this here, but here’s the TL;DR:
- One clear message that speaks directly to your dream couple
- Clean, scrollable homepage that highlights transformation
- Strong internal linking + SEO structure (not just a pretty blog!)
- Clear call to action (spoiler: “Contact Me” isn’t enough)
What to Do Instead — The North+South Approach
No more Jenga. We start with:
- A deep dive into your dream client’s psychology
- Brand messaging that makes people say “wow, this feels like me”
- SEO built into your site, not slapped on after
- A booking flow that’s tested + proven
Because your website shouldn’t feel like a guessing game. It should feel like a magnet. ✨
You deserve more than a website that kinda-sorta works. You deserve a digital home that books dream clients on autopilot.
If you’re ready to stop playing website Jenga and start building something that actually lasts — let’s build it together.
