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The Most Underrated SEO Strategy? Internal Linking.

April 29, 2025

Why linking between your own blog posts can boost your traffic, rankings, and client trust—without writing a single new word.

If you’ve been blogging consistently but still wondering why your Google rankings aren’t climbing the way you hoped… we need to talk about one of the most overlooked SEO tools in your arsenal: internal linking.

Yup, we’re talking about linking one page or blog post on your website to another.
It seems simple. But when done strategically? It’s one of the easiest, most effective ways to boost your visibility, guide your readers, and help Google understand exactly what your site is about. If you’ve ever read our blog on why pretty pictures alone won’t book dream clients, you already know that content needs connection.

Let’s break it down.

What Is Internal Linking?

Internal linking is exactly what it sounds like—adding links that connect one part of your website to another. We’re doing it throughout this post just to emphasize how easy and strategic it could be.

That could be:

Linking from one blog post to a related blog post
Linking from a blog to a service page like our SEO for photographers
Linking from your homepage to your most important content

It’s not about spamming your site with links. It’s about creating a clear path for both your readers and Google to follow—especially if you’re trying to move visitors from educational content toward conversion.

Why Internal Links Matter for SEO

Google’s bots “crawl” your site to understand what it’s about, what content is connected, and which pages hold the most value. Internal links help:

Show relationships between topics (like connecting blogging for SEO with keyword selection)
Pass SEO “authority” from strong-performing pages to newer ones
Improve how long people stay on your site (which boosts rankings)

We talk about this in-depth in our blog on why strategy matters more than the algorithm—because SEO isn’t just about writing new content. It’s about making your existing content work harder for you.

Why Internal Links Matter for Your Clients

It’s not just about search engines—it’s about real humans too.

Imagine someone finds your post on how to blog for SEO as a wedding photographer and loves your approach. If that post naturally leads them to how to choose keywords for SEO and then to your SEO services page?

You just guided them deeper into your funnel—without being pushy.

Internal links help you build trust, deliver value, and keep readers engaged—especially when they’re still in research mode and deciding whether you’re the one.

How to Use Internal Links Strategically

At North+South, we include 3–5 internal links in every blog post for maximum impact. Here’s how to do it well:

1. Link to relevant blog posts.
If you’re writing about pricing strategy, link to posts on brand messaging or website tips for booking clients. Think about what someone would logically want to read next.

2. Link to your services or lead pages.
Mentioning SEO? Link to your SEO service page. Talking about content creation? Link to your blog subscriptions.

3. Use natural anchor text.
Skip the “click here.” Instead, use phrases like “how to blog for SEO” or “wedding photographer branding tips” to show Google what the next page is about.

4. Avoid overloading.
3–5 internal links is the sweet spot. Too many links = cluttered and distracting. Too few = missed opportunity.

Pro Tip: Go Back and Add Links to Old Posts

Internal linking isn’t just for new content. Go back through your existing blog posts and:

Add links to newer blogs (like we did in this recap of what photographers really need)
Connect posts by theme (favorite venues, aesthetic inspirations, client recommendations)
Guide readers toward your most valuable resources and service pages

It’s one of the fastest ways to refresh your site for better performance—without writing a single new post.

TL;DR: Internal links build SEO momentum.

They help Google understand your site.
They help clients stay on your site.
And they quietly guide people from reading to booking.

At North+South, we build internal link strategy into every website, every blog, every page. Because your content shouldn’t sit in a vacuum. It should work together to move your business forward.

Want us to take your content and turn it into a lead-driving, SEO-friendly ecosystem?
→ N+S SEO Services Page

Laptop screen displaying a blog post with highlighted links, surrounded by branding materials and a photographer’s notes — illustrating the power of internal linking for SEO.

We’re a collective of wedding industry outlaws who value liberation above all else.

Founded in 2023, we were brought together by a desire for helping artists, a curiosity about the ever-changing wedding industry, and a passion for giving authentic craftsmanship the recognition it deserves.

If you are looking for a passionate team to remove the obstacles in your DIY marketing strategy so that you can shine, then we are the right agency for you.