Let’s make SEO feel like a love language, not a foreign language.

If you’re a wedding photographer who’s poured your heart into your portfolio, worked overtime on client experience, and posted endlessly on social media—only to still feel invisible when someone Googles “wedding photographer near me”? We’ve got you.

You’re not alone if SEO feels confusing, overwhelming, or like something you should know how to do… but don’t have the time (or energy) to learn.

The good news? SEO doesn’t have to be complicated. You don’t need to be techy or analytical to see real results. What you do need is a clear strategy—and a few easy wins that will pay you in the background while you’re off capturing love stories.

Here’s how to get started.

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1. Understand What SEO Actually Is (And Isn’t)

Search engine optimization (SEO) is the process of helping your website show up higher in search results when someone types in something like:

• “Charleston wedding photographer”
• “film photographer in Savannah”
• or yes—even “best wedding photographer for candid moments”

It’s not about “tricking” Google or stuffing keywords everywhere. Modern SEO is about helping Google understand what your business offers, who it serves, and why your website deserves to show up for the right people.

Still not convinced SEO is worth it? You might like our post on why SEO is the least sexy part of marketing—but the only one that pays you in your sleep.

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2. Choose the Right Keywords (That Your Dream Clients Are Actually Typing)

Not all keywords are created equal. The best ones:

• Are location-based (ex: “Charleston wedding photographer”)
• Describe your style or specialty (ex: “emotional documentary wedding photography”)
• Answer specific questions (ex: “how to book a wedding photographer”)

A great free tool to start with is Ubersuggest. We broke down how to use it in this blog post.

Pro tip: Create a Google Doc to save your top 10 keywords. You’ll reuse them across your blogs, homepage, portfolio pages, and even alt text.

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3. Add Those Keywords in the Right Places

Google (and tools like ChatGPT) pay close attention to where your keywords show up.

Start by updating:

• Your page titles + meta descriptions
• Your blog headlines
• Your image file names + alt text
• The first 100 words of each blog post
• Internal links (like the ones you see throughout this post!)

Want to see this in action? This blog post shows how internal linking works—without spamming your content.

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4. Blog Posts Are Your SEO Best Friend (No, Really)

Every time you write a blog post, you’re adding a new opportunity for Google (and LLMs like ChatGPT) to understand what your business is about.

That means you can:

• Target more keywords
• Show up for location-based searches
• Build trust with dream clients who want to binge your voice and vibe before inquiring

Here’s why blogging still matters for wedding photographers in 2025, even if Instagram feels easier.

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5. You Don’t Have to Do It Alone

We’ve helped dozens of photographers go from “I think I broke my website” to page one of Google. You deserve to feel confident in your SEO, even if you’re starting from scratch.

If you’re ready to stop guessing and start building a real SEO system—one that works while you’re at engagement sessions or sipping champagne on wedding day—we’ve got your back.

Explore our SEO services here.

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Bonus:

✨ If this post sparked even one aha moment, then you’re already ahead of where you were yesterday. That’s the magic of SEO—it stacks. One blog post. One update. One keyword. It adds up.

And we’ll be here every step of the way. 💌