When was the last time you updated your portfolio?

If your website and Instagram feed still showcase weddings from years ago—or worse, weddings that don’t match the kind of work you want to book—your portfolio might be holding you back.

Your portfolio isn’t just a collection of past weddings. It’s a booking tool. It should:
✔ Attract your ideal wedding clients
✔ Showcase your signature photography style
✔ Reflect the kind of weddings you want to shoot moving forward

Let’s go through the key signs that your portfolio is outdated—and how to fix it so you can book more dream weddings.

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1. Your Portfolio Still Features Weddings That Don’t Match Your Current Style

Your editing, posing, and storytelling evolve over time. If your portfolio still showcases old work that no longer represents your current aesthetic, it’s time for an update.

💡 Check:

• Do the colors and tones in your portfolio match how you currently edit?
• Have you improved your composition, posing, or lighting since those weddings?
• Would you still be excited to shoot that kind of wedding today?

Fix It:
Curate your portfolio to only include images that reflect your best and most current work. Archive anything that no longer aligns with your brand.

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2. Your Portfolio Attracts the Wrong Type of Couples

If you’re constantly getting inquiries for weddings that don’t match your style, budget, or aesthetic, your portfolio is likely sending mixed signals.

💡 Check:

• Are you showing a mix of rustic, ballroom, and beach weddings, even though you prefer editorial city weddings?
• Are you getting inquiries that don’t match your pricing because your portfolio features budget-conscious weddings?
• Are you featuring every wedding you shoot instead of just the ones that represent your dream bookings?

Fix It:
Be selective about what you showcase. Your portfolio should only feature the type of weddings you want more of. If you want to book more luxury weddings, highlight elegant, high-end celebrations. If you love intimate elopements, focus on small, meaningful moments.

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3. Your Website + Socials Don’t Reflect Your Best Work

Your website and Instagram should always represent your strongest and most recent work. If you’re still showcasing weddings from 3-5 years ago, engaged couples may assume you’re not active or that your style hasn’t evolved.

💡 Check:

• Does your website’s homepage feature recent weddings?
• Are your Instagram highlight covers + pinned posts showcasing your best work?
• Is your About Me section still up to date?

Fix It:
Regularly refresh your website, Instagram feed, and Pinterest boards with your latest and greatest weddings. Remove outdated galleries, replace old photos, and update your brand messaging to match where you are now.

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4. Your Portfolio Lacks Diversity in Locations + Styles

If your portfolio looks too repetitive—featuring the same venue, same color palette, or similar posing—it may be limiting your appeal to potential clients.

💡 Check:

• Are all your portfolio images from the same venue or style of wedding?
• Do you show a range of lighting conditions (golden hour, low-light receptions, harsh sunlight)?
• Are you showcasing different cultural or unique wedding traditions?

Fix It:
Highlight a variety of settings, lighting conditions, and client personalities while keeping your aesthetic cohesive. If your portfolio feels repetitive, consider styled shoots to diversify your work.

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Final Thoughts

Your portfolio should always be working for you, not against you. If it’s outdated, unclear, or no longer represents your best work, it’s time for a refresh.

📢 Your Action Plan:
Remove old weddings that don’t match your style
Highlight your best work across your website + socials
Showcase the weddings you want to book more of

When was the last time you updated your portfolio? Drop a comment below if it’s time for a refresh!