Why Now Is the Best Time to Update Your SEO for Spring + Summer BookingsYour next dream client might already be searching—make sure they can find you.

You’re shooting, editing, emailing, uploading, delivering, and repeat. The rhythm of spring wedding season is already here, and you’ve got the calendar to prove it. But while you’re deep in client work, your next wave of inquiries is already happening… quietly… behind the scenes… on Google.

Here’s the thing: SEO isn’t a “set it and forget it” kind of tool. It’s something that grows with your business—and updating it just a few times a year can lead to better rankings, more traffic, and way more aligned inquiries.

If you want to stay booked and selective, now is the moment to fine-tune your SEO for the season ahead.

Here’s why.

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1. Your recent work is more relevant than ever

Google loves freshness. Updating your website with new blog posts, galleries, and keywords tells search engines that your site is active and relevant—which can boost your rankings over photographers who haven’t touched their sites since last fall.

Even if you only blog one recent wedding or session, it helps. Especially if it’s in the location you want more bookings in.

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2. Engagement season just ended—and couples are searching now

From late December through February, you saw the ring selfies and “I said yes!” posts everywhere. But what comes next? The search for vendors. Spring is when couples are actively planning, price comparing, and shortlisting.

Which means your website needs to be:

• Optimized for your dream location(s)
• Clear on the type of clients you serve
• Easy to find for the phrases your ideal clients are actually typing into Google

This is where updated keywords, titles, and descriptions can make a huge impact.

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3. You’re already working with your ideal clients—use that to your advantage

This isn’t about reinventing your SEO strategy. It’s about using what’s already working.

Look at your last 3–5 inquiries or bookings:

• Where did they find you?
• What kind of session or wedding did they book?
• Which galleries or blogs are getting the most traffic?

That’s the data Google already sees—and the kind of content you should lean into. Update your homepage copy and service pages to reflect your current style, pricing, and most-searched offerings.

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4. Summer bookings aren’t as far away as they seem

SEO takes time. A blog post you publish today may not rank tomorrow—but by June? It could be sending inquiries your way right when things slow down. That’s why spring is the perfect moment to set your site up for mid-season success.

Think of SEO like planting seeds: the earlier you water them, the more likely they’ll bloom when you need them most.

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5. It’s the easiest way to attract aligned clients without more social content

If you’re feeling a little burnt out on posting—or just short on time—updating your SEO can give your website legs without having to show up on Stories every day.

Your dream clients are already on Google. Make sure your name shows up when they start searching.

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Need a little help getting started?

We built our SEO Services specifically for photographers who want long-term visibility—without the tech overwhelm. Whether you’ve never touched your keywords or you just need a seasonal sweep, we’ve got you covered.

Explore our SEO Package here.

Because your dream clients are out there… let’s make sure they find you.