You’ve been blogging your heart out—posting stunning galleries, wedding tips, and vendor spotlights—but when you Google your own posts, they’re nowhere to be found 😩

Sound familiar?

If your wedding photography blog isn’t ranking on Google, you’re missing out on free traffic, dream client inquiries, and higher bookings. But don’t worry—it’s fixable.

This guide breaks down why your blog isn’t ranking and the exact steps you need to turn things around. 🚀

---

1. Your Blog Posts Are Too Short (Or Too Thin on Value)

Google wants in-depth, valuable content—not just 300 words of fluff. If your blog posts are too short or lack substance, Google won’t see them as worthy of ranking.

✅ Fix It:

✔️ Aim for at least 1,000 words per blog post—Google loves long-form, informative content.
✔️ Answer common client questions within your posts.
✔️ Use headings (H2, H3) to structure your content and make it easier to read.
✔️ Add FAQs at the end of blog posts—Google pulls these into search results!

📌 Example: Instead of a short “Sneak Peek” post, write:
📍 “Elegant Wedding at [Venue Name] | Everything You Need to Know About Getting Married Here”

This not only showcases your work but also provides helpful venue insights that Google (and couples) love.

---

2. You’re Not Using the Right Keywords

You might be writing incredible content, but if you’re not using the right words, Google doesn’t know what your post is about.

✅ Fix It:

✔️ Use keyword research tools like Google Keyword Planner or Ubersuggest to find searchable terms.
✔️ Focus on long-tail keywords like:

• “Romantic wedding photographer in [City]”
• “Best engagement photo locations in [City]”
• “How to get the best golden hour wedding photos”
  ✔️ Naturally place keywords in:
• Your title
• First 100 words
• Headings (H2, H3)
• Image alt text
• Meta description

📌 Example: Instead of “Beautiful Summer Wedding,” try:
📍 “Romantic Summer Wedding at [Venue Name] | [City] Wedding Photographer”

---

3. Your Images Are Slowing Down Your Site

Photographers love high-resolution images (as you should!), but large file sizes slow down your site, which hurts your rankings.

✅ Fix It:

✔️ Resize images before uploading—keep them under 500KB for speed.
✔️ Use JPEG for photos, PNG for graphics.
✔️ Compress images with tools like TinyPNG or ShortPixel.
✔️ Add keyword-rich alt text (e.g., “Bride at [Venue Name] in [City]”).

Speed = better SEO rankings. 🚀

---

4. You’re Not Using Internal Links

Google rewards websites that guide users to other helpful pages—this is where internal links come in.

✅ Fix It:

✔️ Link to at least 2-3 other pages or blog posts in every article.
✔️ Example: In a post about a venue, link to your:

• Portfolio page
• Another venue blog post
• Contact page for inquiries

📌 Example:“If you’re looking for more stunning venues, check out my post on The Best Wedding Venues in [City]!”

Google sees this as helpful content structure, which boosts rankings.

---

5. You Haven’t Optimized for Local SEO

If you want local couples to find you, your blog needs to be optimized for your area.

✅ Fix It:

✔️ Mention your city, venue names, and service areas throughout your posts.
✔️ Example: Instead of saying “gorgeous outdoor ceremony”, write:

• “A gorgeous outdoor ceremony at [Venue Name] in [City].”
  ✔️ Embed a Google Map of the venue in your post.
  ✔️ List other vendors you worked with and link to them—it builds local backlinks!

---

6. You’re Not Using a Strong Call-to-Action (CTA)

Your blog should not be a dead-end. You want potential clients to take action!

✅ Fix It:

✔️ Add a clear CTA at the end of every blog post:

• “Love this venue? Let’s chat about your wedding photography!”
• “Want wedding photos like this? Inquire here!”
  ✔️ Link to your contact page (always!).
  ✔️ Include a booking button for easy access.

💡 Pro Tip: Add a testimonial at the end of your post—this builds trust + increases inquiries!

---

7. You’re Not Promoting Your Blog

Even with perfect SEO, Google needs signals that your content is valuable.

✅ Fix It:

✔️ Share blog posts on Pinterest (it’s a search engine, too!).
✔️ Repurpose content into Instagram captions, Reels, or Stories.
✔️ Email your list with a link to your latest post.
✔️ Post in local Facebook groups where couples are searching for vendors.

More traffic signals to Google that your blog is worth ranking!

---

Final Thoughts: Make Google Work for You

If your blog isn’t ranking, it’s not because Google hates you. It just means you need a stronger SEO strategy to get seen by the right people.

By following these fixes, you’ll:
– Rank higher on Google.
– Attract more engaged couples.
– Book more dream weddings.

💡 Want expert help optimizing your blog for SEO? North + South Agency specializes in helping photographers grow their online presence. Let’s chat!