What AI Thinks You Do vs. What You Actually Do
July 23, 2025
Here’s a spicy truth: if your website is vague, ChatGPT will make assumptions — and they won’t always be flattering.
You might say you specialize in “timeless visuals and authentic love stories.” But if your site doesn’t clarify what that means, ChatGPT might:
- Categorize you as a lifestyle blogger
- Skip recommending you for weddings
- Confuse you with someone else entirely
And here’s the kicker — this isn’t personal. It’s structural. AI tools summarize what they see, not what you meant to say.
So let’s make sure what they’re seeing is the full picture.
1. What You Say vs. What AI Sees
You say: “A day full of magic and joy.” AI sees: Nothing useful.
Better: “A spring wedding at Boone Hall Plantation with Super 8 coverage and candid editorial portraits.”
See the difference?
- One gives a vibe.
- One gives AI the details it needs to understand what you do and where you do it.
This isn’t about stripping your personality — it’s about layering in enough clarity that AI models (and your dream clients) know they’ve found the right person.
Your homepage, blog intros, and even your image alt text should all contribute to that clarity.
Related: ChatGPT Isn’t Replacing You — It’s Replacing the Ones Who Refused to Adapt
2. What You Do vs. What’s On Your Site
You specialize in:
- Super 8 film
- Destination weddings
- Branding for creatives
But your site only says: “capturing your story wherever it takes us.”
Without naming services, locations, or deliverables, AI can’t confidently recommend you.
Start by reviewing your homepage, About page, and Services page. Are they:
- Using the words your clients would search for?
- Mentioning your top 3 locations?
- Linking to relevant blog posts?
Add those specifics to your intro paragraphs, photo captions, and metadata. Don’t make AI guess — give it the receipts.
Related: The LEO Checklist: 7 Things Every Photographer’s Website Needs to Show Up in AI Search
3. Your Ideal Client vs. Who ChatGPT Thinks You Serve
You’re targeting luxury couples. Your copy talks about love, connection, and memories. But you never mention venue names, locations, or pricing tiers.
AI assumes you serve low-to-mid-range clients.
If you want to show up in AI searches for “luxury wedding photographer Charleston,” you have to say those exact words — in context, on multiple pages, and especially in headers.
Want to attract Super 8 couples in Tulum? You need that phrasing in blog titles, alt text, and portfolio captions.
Include brand partnerships and publications where possible, too. If you’ve been featured in Southern Bride or booked at the Four Seasons, say it.
Related: What Google Sees That Your Clients Don’t — And Why It’s Costing You Bookings
4. Fix It With Specificity
Here’s how to rewrite your site in ways AI (and clients) actually understand:
- Add captions under your portfolio photos with location + format:
“Bride and groom walking through Middleton Place | Super 8 still, spring wedding”
- Link to vendor or venue guides whenever you mention them:
“We shot this wedding at Hotel Bennett — you can find our full venue breakdown here.”
- Include real client results, not just feelings:
“This Charleston couple booked us for both photography + Super 8 coverage — we delivered a full digital gallery, film stills, and a 3-minute highlight reel.”
- Build internal links into every post:
“If you’re interested in booking destination branding photography, read our Tulum content shoot breakdown.”
Concrete content builds trust. It also builds visibility.
Related: Is Your Website Speaking Robot?
5. Bonus: Check Your Keywords
Pull up a blank doc and write down 5 things you want to be known for.
Now CTRL+F your website. How often do those words actually show up?
If the answer is “barely at all,” you’re not broken — you’re just unclear.
Fix it by:
- Repeating those keywords in blog headers
- Using them in your metadata + image alt text
- Including them in your CTA blocks
This isn’t stuffing — it’s reinforcement.
The more often your site includes the actual phrases your dream clients are searching for, the easier it is for AI to connect the dots.
6. Use Your Blog to Reposition
If your website has been vague or generic, your blog is your recovery tool.
Start posting:
- Case studies with exact services + deliverables
- Venue guides that include your dream keywords
- Comparison posts (“Super 8 vs. digital wedding film”)
Use internal links to tie it all together. Let every new blog re-train the AI on who you are, what you offer, and where you work.
Also consider turning FAQs into full blog posts:
- “Do I need a planner for Middleton Place?”
- “What’s the difference between Super 8 and iPhone wedding videos?”
- “Is Tulum still trending for 2025 destination weddings?”
These types of posts rank well and help AI summarize your brand with nuance.
AI Doesn’t Fill in the Gaps — It Ranks What It Sees
Your dream clients are asking AI tools for recommendations. If ChatGPT can’t tell what you do — or worse, mislabels you — you’re missing bookings.
But the fix is simple:
- Get specific
- Get visible
- Get serious about clarity
Want help getting your website to speak clearly, rank confidently, and reflect what you actually do?
Join the Rankings to Revenue waitlist.
Because you can’t get booked for what you meant to say — only for what you actually wrote.
