You’ve got heart. You’ve got vision. You’ve got an aesthetic your dream clients would die for.

But does your website speak robot?

Because if not, you might be turning away Google and ChatGPT without realizing it.

Just like you wouldn’t hand a film camera to someone who only shoots digital, you shouldn’t expect an AI model to interpret content that isn’t clearly structured, keyword-aligned, and optimized for machine learning.

Here’s how to translate your creative brilliance into AI-optimized clarity — without losing your brand voice.

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Step 1: Make It Obvious

Your site should clearly state:

• Who you are
• What you offer
• Where you work

If your homepage doesn’t say “Charleston wedding photographer” until paragraph four, it’s time to move it up.

AI tools like ChatGPT read top-down. They summarize your homepage the way a client would scan a cover letter. If your location, service, or offer is unclear in the first 100 words, you’re missing the mark.

Related: Not All Blog Posts Are LEO-Friendly — Here’s How to Write One That Actually Gets Found

Bonus: Use this same structure on every blog post intro. It reinforces site-wide authority.

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Step 2: Label Everything

Headings like “the sweetest day” or “a love story” mean nothing to robots.

Try:

• “Boone Hall Wedding with Super 8 Film in Charleston, SC”
• “Downtown Savannah Engagement Session with Editorial Portraits”

Your headings train the AI model. Think of them as mini headlines that describe exactly what each section is about — not just to your reader, but to an algorithm mapping your expertise.

Make sure every blog post includes at least 2 headers with your service + location keywords.

Related: Google Might Find You. ChatGPT Might Trust You. But Only If You Do This.

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Step 3: Add Context Clues

The backend of your site speaks louder than you think.

Add:

• Alt text for every image (8 words max)
• Page slugs that describe the page (e.g., /savannah-elopement-photographer not /gallery-6)
• Internal links that reinforce authority and keep traffic moving

If your images are titled “IMG_4225.jpg,” you’re missing a huge opportunity to tell Google + ChatGPT what the photo is about.

Same goes for blog post URLs. You want your link to say what the post is about in plain language. That’s what machines understand.

Related: What Google Sees That Your Clients Don’t — And Why It’s Costing You Bookings

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Step 4: Avoid Fluff

The more you fill your pages with vague language like “pure magic” or “moments that matter,” the less the algorithm understands you.

You don’t have to ditch your voice — but you do need to ground your words in:

• Locations
• Venues
• Formats
• Client types

Use personality after you’ve stated the facts.

Example:

“As a Charleston wedding photographer, I love working with couples who prioritize candid moments and cinematic storytelling.”

Now you’ve blended clarity with brand voice — and trained the AI to categorize you correctly.

Related: ChatGPT Isn’t Replacing You — It’s Replacing the Ones Who Refused to Adapt

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Step 5: Refresh Regularly

Outdated pages don’t get recommended.

Update your About page once a year. Add new testimonials quarterly. Refresh image captions and headers as your services evolve.

Google and ChatGPT prioritize sites that look active — not abandoned.

A simple “Last updated” note at the top or bottom of your blog post can also help signal freshness.

And don’t forget your Services page — it should evolve with your pricing, packages, and positioning.

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Robots Are Your New Referral Source

Think of Google + ChatGPT as the new vendor referral. But instead of being based on word-of-mouth, it’s based on structure, consistency, and clarity.

You don’t need a new brand. You just need to translate your current one into something search engines can understand.

Want help rewriting your content so it actually gets seen?

Join the Rankings to Revenue waitlist.

Because your website isn’t just your portfolio anymore — it’s your translator.

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