Pinterest isn’t just pretty—it’s powerful. Here’s how to use it to get found on Google.

Let’s be honest: when you hear “Pinterest,” you probably think of mood boards, wedding inspiration, or that one client who sent you 37 pins labeled “boho-ish but not too boho.”

But if you’re not using Pinterest as part of your wedding photographer SEO strategy, you’re leaving serious visibility on the table.

Pinterest is one of the only platforms that actually helps Google find—and rank—your content. While Instagram posts disappear in a day, Pinterest pins live for months (sometimes years). And when paired with a solid blogging strategy, Pinterest becomes one of the most overlooked yet effective SEO tools in your toolkit.

Let’s talk about how to actually use it to get found.

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Why Pinterest and SEO Are a Perfect Match

Pinterest is a visual search engine. Just like Google, it uses keywords, links, and engagement signals to decide what to show people. But unlike Instagram, Pinterest lets you:

• Add keyword-rich titles and descriptions
• Link directly to blog posts and service pages
• Organize content into searchable boards
• Get your content indexed by Google for added SEO power

Translation? When someone searches “Charleston wedding photographer” or “Magnolia Plantation wedding blog,” your pins can show up on both Pinterest and Google.

That means more eyeballs on your content—and more aligned inquiries in your inbox.

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Blogging First, Pinning Second

Before we dive into pins, let’s back up. Pinterest works best when it supports blog content that’s already optimized.

If you’re not blogging consistently, or if your blogs don’t include keywords, headers, and internal links, Pinterest won’t have much to amplify.

Start with one blog post per month. Focus on:

• A clear keyword in the title (e.g., “Summer Wedding at Bronx Botanical Gardens”)
• Scannable formatting
• At least one internal link (to a service page or related blog)
• Keyword-rich alt text for your images

Need help figuring out what to blog? Start here.

Once your blog is live, it’s time to repurpose that content on Pinterest.

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Pin Titles That Actually Help You Rank

The number one mistake photographers make on Pinterest? Vague pin titles.

Think about how people search. They don’t type in “pretty details” or “fun couple.” They search for things like:

• “Downtown Chicago wedding”
• “Elopement ideas in the Southwest”
• “Candid wedding photographer in Iowa”

Use that to your advantage. Instead of:

❌ Pin Title: Dreamy Vibes
✅ Pin Title: Editorial Boho Wedding at Bronx Botanical Gardens | New York Wedding Photographer

You can also weave your keywords into the pin description, using phrases like:

“Captured by a Charleston-based wedding photographer who specializes in emotional storytelling, this Lowndes Grove wedding was a golden-hour dream.”

That’s not just good copy—it’s good SEO.

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Board Strategy for Wedding Photographer SEO

Next up: your Pinterest boards.

Most photographers use Pinterest boards like mood boards. That’s fine—but it doesn’t help your SEO. What you want instead is a Pinterest structure that mirrors your website structure.

Start with boards like:

• Phoenix Wedding Venues
• Elopement Blog Posts
• Real Weddings by Season
• Wedding Flat Lays + Details
• Candid Wedding Photography

Each board should include:

• A clear title
• A short keyword-rich description (2–3 lines)
• Pins that link to your blog or galleries—not just repins from others

You’re training Pinterest (and by extension, Google) to understand what you’re about.

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Pinterest vs. Instagram: One Grows, One Fades

Instagram is great for connection. Pinterest is great for search.

On Instagram, your post has a 24–48 hour shelf life. On Pinterest? That same post, if pinned strategically, can still be driving clicks 6–12 months later.

Let’s say you blog a San Francisco wedding and create three pins:

• One highlighting the venue
• One showing wedding details
• One repurposed from a testimonial or vendor shoutout

You now have three Pinterest entries pointing traffic to your blog post. Add those pins to three different boards, and suddenly you’ve multiplied your visibility without creating anything new.

That’s the kind of sustainable SEO strategy we live for.

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Repurpose, Don’t Reinvent

One blog = five days of content. Here’s how:

• Blog Post → SEO foundation
• 3 Pinterest Pins → Vertical graphics, venue highlights, BTS images
• Instagram Carousel → Break down wedding details or timeline
• Email Newsletter → Tease the blog with a tip or preview
• Stories/Pinterest Stories → Walkthrough of a venue or planning advice

If you batch this process monthly, it’s completely doable.
This post walks you through a full weekend blogging workflow.

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Where Pinterest Fits in Your SEO Strategy (and Why It Works)

When used strategically, Pinterest:

• Drives traffic to blog content that’s already keyword-optimized
• Reinforces your SEO signals by linking between related content
• Boosts your visibility in both Pinterest search and Google search
• Helps ChatGPT + LLMs associate your name with high-quality, well-structured content

In other words, Pinterest supports both your search engine optimization and your LLM engine optimization (LEO).

You’re not just reaching brides scrolling through inspiration boards—you’re training AI tools to connect your name to your niche, location, and style.

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Not Sure Where to Start?

Here’s a quick Pinterest SEO checklist you can tackle this week:

1. Pick one recent blog post
2. Design 3 vertical pins with keyword-based titles
3. Create or update 2 boards with SEO-friendly names
4. Add keyword descriptions to pins + link back to your blog
5. Repeat next month (or batch 3 posts in one weekend)

Pinterest isn’t magic—it’s momentum.

And if you’re ready for a full SEO system that helps you get found without burnout, we’ve got something just for you.

Join the waitlist for our SEO course for photographers.

We’ll show you how to make your site—and your content—work while you work.