You don’t have to be a tech wizard to win at SEO.
You just need the right tools—and Ubersuggest might be the most magical one in your toolkit.

If Google Search Console feels overwhelming, and you’re not ready to dive into paid keyword tools like SEMrush, Ubersuggest is your friendly, approachable entry point into understanding how people find your website—and how to make it easier for them to get there.

Let’s break down why Ubersuggest works so well for wedding photographers, and how to use it to get seen by your dream clients (without the tech headache).

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What Is Ubersuggest?

Ubersuggest is a keyword research tool created by Neil Patel that helps you figure out what your potential clients are actually typing into Google.

You plug in a keyword like “Charleston elopement photographer” and it tells you:

• How many people are searching it per month
• How competitive the keyword is
• What other related keywords people are typing
• What blog posts are ranking for that topic
• And what you can write or optimize to compete

In other words, it gives you a peek behind the Google curtain—so you’re not guessing what to blog about anymore. You’re creating content based on what people want.

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Why Photographers Love Ubersuggest

You don’t need to be “good at SEO” to use this tool. It’s visual, intuitive, and even gives you blog post ideas.

For example:
If you search “engagement session outfit ideas,” Ubersuggest might show you that people are also searching for “what to wear for engagement photos spring,” “best places for engagement photos Charleston,” and “beach engagement outfit inspo.”

Now you’ve got keywords for a blog post and an Instagram carousel—without pulling content out of thin air.

This tool is especially useful when paired with insights from Google Search Console, which shows what you’re alreadyranking for. Together, they help you identify gaps and opportunities in your content strategy.

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How to Use Ubersuggest as a Photographer

Here’s a beginner-friendly way to start:

✏️ Step 1: Think Like Your Client

Put yourself in their shoes. What are they Googling?
Start with location-based phrases like:

• “Charleston wedding photographer”
• “Best wedding venues in Savannah”
• “Engagement photo ideas downtown Atlanta”

🔍 Step 2: Plug Those Into Ubersuggest

Go to ubersuggest.com and enter a keyword.
It will show you:

• Monthly search volume
• SEO difficulty (aim for keywords under 35–40 to start)
• Content ideas based on trending blog posts

💡 Step 3: Use Keyword Ideas to Plan Blog Content

Let’s say you see high search volume for “film wedding photography Charleston”—that’s your sign to write a blog post about your film approach, using optimized headers and alt text.

Not sure how to structure it? Our blog on why pretty pictures aren’t enough can help you blend personality with keywords in a way that doesn’t feel robotic.

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The Real Magic? Confidence + Clarity

Photographers often tell us they feel overwhelmed trying to “keep up with SEO.” But once they start using Ubersuggest, that guesswork turns into clarity. They know what to blog. They know what their dream clients are searching for. They even start seeing more qualified inquiries come through—because their content is finally working with Google, not against it.

It’s not about gaming the algorithm. It’s about building a bridge between your beautiful work and the people already searching for it.

And if you’re tired of spinning your wheels?
Let’s get your website in shape with SEO that actually makes sense for your business. Here’s how we help photographers like you show up + get booked.

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TL;DR: If You’re Not Using Ubersuggest Yet—You’re Missing Out

This isn’t another complicated tool to ignore. Ubersuggest is your cheat code to building smart content that books. Start by plugging in a keyword your dream client might search, explore the ideas it gives you, and turn that insight into a blog post that actually helps you rank.

✨ Want us to build your strategy for you? Check out our SEO services for photographers or reach out for a content planning session. Your future self will thank you.